Cooler

drink advert

This may look like English at first, but it’s Dunglish. Since it’s aimed at the Dutch market and was brought to my attention as ‘weird’, I felt compelled to point out a few things:

– It has short sentences that just don’t work in English.
– The second and third sentence are not really linked, a problem known in Dunglish as ‘the missing link’.

I could go on, but I’ll let you do that. I also feel like I’m back in the 1970s, but in a bad way.

They are cute!

drink advert

(Tip: Yuri)

9 Responses to “Cooler”

  1. Arnoud says:

    Natasha is taking us to the next level of Dunglish 🙂

  2. Natashka says:

    Natasha deals with this level every day 🙂

  3. Larry says:

    Eep, so many sentence fragments.

    Drinking and copywriting don’t mix.

  4. delphicat says:

    Mmmm, I’ve found the Dutch original of the text (http://www.campingrotterdam.nl/read/Sophie_en_Sophie), and that will not get full marks from the teacher either, “… helebole voordelen …”, “… jou zorgvuldig uitgekozen outfit …”, “… Er zit maar 5,5 % alcohol in en heeft wenig calorieen. …”
    I can only agree with Larry: it just don’t mix 😉

  5. Anonymous says:

    The fact that they formatted it so neatly into a little circle suggests to me that they never expected anyone to actually read the text–making this a perfect example of the text-as-decoration esthetic so popular with practicers of Japanese Engrish.

    And what the hell is wrong with white socks?!? =:-o

  6. Natashka says:

    White socks are for sports 🙂

    If you’re going to use text as decoration, make it a haiku or something less dumb.

    Copywriting and booze don’t mix – Amen!

  7. Ludolph says:

    Op diezelfde campingsite: “Voor chicks with an atttitude!”
    Het lijkt mij trouwens dat de engelse versie het origineel is, en de nederlandse een vertaling.

  8. nijmegengirl says:

    i wish my dutch was as good as their english. i bet you do too.

  9. Natashka says:

    Nope 🙂

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