Using your noodle


The critics say it has good food, but the name of this Amsterdam noodle joint, most probably aimed at tourists, puts me off a little. Names such as ‘Born to wok’ and ‘Wok and roll’ are all old school, but at least they’re witty. Sure, ‘to go’ or ‘to take out/away’ would have been boring, but dumbing down using Dunglish is oh so boring. To add more peanut oil to the hot wok, noodle joints are tasty, but so out of style. I remember some British lifestyle magazine making fun of Amsterdam, saying that the food trends were three years behind other major European cities. As a foody, I have to agree. Mail me for excellent Amsterdam restaurant tips.

(Photo: Els)

11 Responses to “Using your noodle”

  1. anon says:

    Which is the greater beat-down, being told that your food is not trendy enough, or being told so by the British?

  2. Natashka says:

    Well, as a foreigner here, it’s not ‘my’ food, but yes, if the Brits say the Dutch food scene is bad, that’s not a good sign. Why do you think I mentioned it? 🙂

  3. Larry says:

    Food in the UK has come a long way in terms of quality, but it’s still ridiculously expensive. And here I was, thinking the point of food was taste, not the hipness factor.

  4. Ghazaleh says:

    Going back to “Wok to Walk”…I agree, it’s a terrible name…but I know some which are worse! Try “Wok of Fame” (in Dordrecht) and “Hollywok” (in Hoofddorp) 😛

  5. Cheerioko says:

    Whose style is it anyway?

  6. Bart says:

    In Rotterdam there is a place that uses the slogan:
    You’ll never wok alone!

  7. Steven says:

    This is ridiculous, the food at Wok to Walk is excellent and well priced. I could care less about both the restaurants name, and the current food trends in Europe. As for the food in Great Britain, it is terrible. If there was a Wok to Walk in London I would be thrilled regardless of it not being “trendy”.

  8. Alex says:

    I agree with Steven, i have eaten at Wok to Walk and still think about it 3 years later. You’re in the dam, and taste and value are what matters. I could care less about a food’s marketing, it’s all about quality.

  9. Gustavo Almeida says:

    I think “Wok to Walk” has a very simple marketing, and it attracted me since the beginning. If orient food can be complex for europeans, the “3 steps” Wok to Walk shows us are a quite simple way to “find our way”.

  10. Thad says:

    Who cares if it’s trandy. Most importantly it’s tasty. I guess British can only shoot for hip, since McDonald’s is their standard.

  11. Luis says:

    I have recently come back from barcelona, stumbled across Wok to Walk. In my tiny home town of Rayleigh in Essex, theres at least ten chinese places. All of them are nothing compared to the standard of Wok to Walk. They’re all greasy and nasty in the UK! Maybe the Chinese over here got lazy, and pile on the oil rather than cooking things properly. My point is, stick a Wok and Walk in most towns you’ll make a killing.

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