I know, I know, it’s just a typo, but a funny one. The word ‘schop’ in Dutch means ‘kick’; the goal was to write ‘shop’. This sign could be seen right across from Amsterdam Central station by literally hundreds of thousands of people. That’s not impressive considering the usual weirdness that can be found in that part of town.
What’s odd is that it’s a very uncommon mistake for a Dutch shop to make. The word ‘shop’ is used pretty much everywhere, while ‘schop’ is more of a football thing.