Rotterdam airport goes international
Wednesday, January 14th, 2009We’ve been learning the hard way that anything in English is ‘chic’, right? So why would 2009 be any different? According to De Telegraaf, a discussion has been going on for 15 years (!) about changing the name of Rotterdam Airport to… drum roll… Rotterdam-The Hague Airport. It’s not so much about having an English-language name (in Dutch, Den Haag) as associating the airport with a city that in turn is associated with “justice and peace” by foreigners because of the international court. Will Obama have the US finally recognise ‘our’ court? Oops, tangent.
It’s a marketing thing. And a lot of us are flying out of Germany because of the ecotax anyways – I know I am. The lesson here is apparently that The Hague is chic abroad, and Rotterdam is not. That I leave up to the people.
(Link: telegraaf.nl, Photo: rotterdamairportcarrental.com)
