Powered by Dunglish, fueled by lack of clarity
This campaign gave me yet another reason not to trust a union or ever join one. Not only is the entire advert unclear to the targeted Dutch audience, but a slogan like “Power to the mensen met gezond verstand” (Power to the people with common sense), has a Dunglish mix that dumbs it right down.
Just what the Dutch need, another vague Dunglish slogan. Let us move pass this, comerades.
(Link and photo: reclamewereld.blog.nl)
Tags: advertising, FNV
