Tag: copywriting

5/11/2007

Nice, but comes off stupid

Filed under: — Natashka @ 4:43 pm
boynq1.jpg

What a nice gadget, cradling the new iPhone that some of my friends keep going on about! The Dutch company Boynq has designed a new speaker/alarm clock called Wake Up for iPods (and apparently iPhones). The Wake Up can also recharge your iPod and iPhone (excellent point). Being curious and it being close to the holidays and all, I wanted to know more. I found more info, probably translated internally with no one to check it.

Highlights
“Pure Sound Supremacy is proven once again as besides being woken up by this masterpiece you can also give a great party as the incredible sound quality easily fills up your entire room.”

Say what? The copywriting does not do justice to the image.

“Compatible with all new iPods and iPhone*
*iPhone compatibility on models produced after January 1st”

iPhones, plural. On? Of what year? ‘Produced’ instead of manufactured or made is a literal Dutch translation, as is the first nasty sentence.

But it sure is pretty.

(Link: gizmodo)

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