Less is more

I found this advert at the beach. Such a stinking rich Dutch beer company knows better than to make this kind of Dunglish mistake. Shame on them!

beer advert

5 Responses to “Less is more”

  1. Larry says:

    That could easily be fixed with a marker and the letters F, E and S, you know.


  2. Larry says:

    I guess they’ve dumbed down the brand name too.

  3. Serge says:

    I fail to see the problem here. You could make the case that Amstel Lite (a common Americanism for “Light”) is a “lower calorie” beer. Sure it would have been more correct to say “Fewer Calories”, but that’s a mistake an English-speaking person can make just as easily. If the point is that “calorie” is spelled with “-ie”, that’s because it is, even in English. Sorry, in my opinion the recent entries on this site have been a little far-fetched.

  4. Natashka says:

    Some of the more recent postings are far fetched even for me, but they are being sent in by Dutch people. I would have translated it as *less calories*, not fewer calories. “Fewer calories” implies fewer than something else, and that something else usually has to be explained. But OK, point taken, maybe the Americans are getting worse than I thought.

  5. CQ says:

    Actually, as “calories” is a count noun, the rule is to use “fewer”. We use “less” with non-count nouns in English.

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